Case study: Collective Colour Provides Fleet Factors' with a Web to Print Solution
Fleet Factors' is the leading supplier of quality parts and service to the Automotive industry. They have 260 employees, 21 depots and 16 additional services points in the UK.
The Challenge
Fleet Factors' realised the importance of implementing customised, local marketing initiatives throughout their network. Following a review of their printing materials, they identified a need for their dealers to use printed materials that were both consistent with the Fleet Factors' corporate brand identity and personalised to suit their local needs. Besides streamlining internal admin processes, this would drive savings through the business with the reduction of design and amendment costs.
Solution
Collective Colour have created a catalogue of templates on our web to print solution that allows nominated staff at each Fleet Factors' depot to customise and order business stationery and marketing materials.
Not only does this provide more control over spending and transparency of transactions but also allows Fleet Factors' Marketing Manager to approve campaign messages prior to being printed.
Key Benefits
- Central control of marketing materials and business stationery
- Protection of brand integrity throughout the group
- Total print and supply chain management from a single provider
- Centralised purchasing allowing control over spending
- Consistent print quality for corporate materials
- Responsiveness to varying local market opportunities
“High print quality and reliable, timely delivery ensure that our local marketing activity runs smoothly and effectively. Collective Colour had the right capacity, expertise and experience to fulfil quality print and delivery on demand for Fleet Factors'.”
Scott Norris, Marketing Manager, Fleet Factors'.
The Result
As well as reducing pressure on in-house resources, Fleet Factors' benefit from a significant reduction on artwork costs, more control over spending and increased transparency of transactions.
